Learning Objectives

• Identify significant milestones in the development of print media and differentiate between communication before and after Gutenberg
• Describe the different categories of books, newspapers and magazines and identify the key functions and affordances of specific print media
• Identify the differences between traditional and digital publishing and discuss the impact of media convergence on the publishing industry
• Explain current business models and economic factors affecting book, newspaper and magazine publishing
• Discuss contemporary publishing and related media law