Learning Objectives

• Define convergence and describe the main types of convergence
• Define digital media and explain how digital media have transformed media production, distribution and consumption
• Assess the changing roles of audiences from consumers to content creators in the digital media landscape
• Identify significant milestones in the development of the Internet and the World Wide Web
• Explain the differences between traditional media and social media
• Describe the key characteristics and functions of different types of social media
• Compare the effects of the Internet, digital media and social media on culture and media communication
• Discuss major legal and ethical issues with digital and social media use